The Crash Luxury Should Have Seen Coming

Or, What Happens When the Future’s Not Like the Past Anymore?

umair haque
Eudaimonia and Co
Published in
4 min readApr 29, 2024

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Last week, Kering shares fell 9%. In case you don’t know, it owns many of the world’s top luxury brands. And that industry’s beginning to come undone all around us. Kering’s not the only one facing difficulties — all the top luxury brands and groups are, sort of quietly, sometimes loudly…

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