Popular social media platform X, formerly Twitter, is set to launch a new feature called ‘Smart Cashtags’ in February that will allow users to convert posts that specify crypto or stock tickers into real-time market data points.
The move builds on the Elon Musk-owned firm’s long-term vision to become an ‘Everything App.’ The feature reportedly eliminates app-switching for market knowledge by embedding charts and discussions directly into users’ timelines.
X to Bring Real-Time Market Information to Timeline with ‘Smart Cashtags’ Feature
According to Nikita Bier, the company’s head of product, ‘Smart Cashtags’ enable users to tag the exact asset, such as a stock or cryptocurrency, when adding a ticker to their X post. They will then be able to tap on the cashtag from their timelines to view its real-time price information, performance charts, and any related posts to the asset. He noted the tool also works with smart contracts, reducing the ambiguity around tickers and smart contracts, particularly in the crypto market, where symbols often overlap.
The key demographic that is poised to utilize the feature is users monitoring macro-based trends, who tend to predict prices before monthly U.S. CPI releases. However, now all that information will be readily available on X, with users no longer required to leave their timelines or the app to stay up to date.
Bier said X is planning to collect user feedback ahead of a public release of Smart Cashtags next month. While the company did not specify whether the tool would include trading or monetization components, a circulating screenshot has teased an in-app trading feature. The development reflects the company’s broader effort to position the platform as a source of real-time financial information since Musk’s acquisition in October 2022, as social media users increasingly discuss markets and trading activity on X.
Smart Cashtags align with Elon’s Plans to transform X into An ‘Everything App’ Since The Oct 2022 Acquisition
Musk has repeatedly said he wants X to transform into an ‘everything app,’ handling payments and financial services for users. In June 2025, the company’s former CEO, Linda Yaccarino, said the platform could soon support in-app investing and trading, and is also exploring the opportunity for a branded debit card. However, she made no mention of crypto, which has been a personal passion of Musk’s, and resigned from her position a month later.
In May, the billionaire confirmed that ‘X Money’ was on the horizon and is being tested under a ‘very limited access beta. ‘He has been a long-time cheerleader of the popular memecoin, Dogecoin (DOGE), going as far as to change his Twitter bio to ‘Dogecoin CEO’ and calling himself the ‘Dogefather.’
After publicly endorsing President Donald Trump in 2024, Musk was appointed as an advisor to the president and went on to head the Department of Government Efficiency, aka. DOGE. The price of Dogecoin surged 12% after he announced the name of the new federal agency.
In 1999, the Tesla and SpaceX CEO co-founded ‘X.com,’ a payment platform that would evolve into PayPal. That name was eventually used to rebrand Twitter after he acquired the company directly from its public shareholders in a deal valued at approximately $44 billion.
Musk first initiated his move to buy Twitter after becoming its largest shareholder by acquiring a 9.1% stake in the company in January 2022. Twitter’s board of directors unanimously accepted his buyout offer in April 2022, and the deal was closed six months later. Following the acquisition, Musk took Twitter private and merged it into a new parent company called ‘X Corp,’ and the platform was renamed ‘X.’
X Plans To enable Direct Buying And Selling Of Crypto And Stocks
However, this is not the first time Smart Cashtags has been tested on the platform. In December 2022, X introduced a similar feature showing the price charts of Bitcoin (BTC) and Ether (ETH), as well as top stocks and exchange-traded funds (ETFs). The tool, which sourced charts from TradingView and included a ‘View on Robinhood’ link, was quickly removed from the app.
The new Smart Cashtags appear to be more functional, with one render showing ‘Buy’ and ‘Sell’ options – but there is no information available on how this feature would work or when it will be rolled out. X has also secured money transmitter licenses in at least 25 U.S. states, but it is not clear how the social media giant will integrate crypto and traditional payments onto its platform.
