House of Doge, corporate arm of the Dogecoin Foundation – a non-profit spearheading development of the Dogecoin ecosystem – is set to release a mobile application called “Such” that is designed to enable DOGE payments for everyday transactions.
The app, built in collaboration with Merger Partner Brag House Holdings Inc., aims to bridge the gap between cryptocurrency holders and merchants by providing them with self-custody tools alongside integrated commerce features. Such is expected to launch in the first half of 2026.
House of Doge to Release DOGE Payments App ‘Such’ in the First Half of 2026
Such is part of the Dogecoin Foundation’s efforts to expand the popular memecoin’s role beyond speculative trading. The app intends to offer users a new and direct method to engage with payments and bring real-world utility to Dogecoin.
Users will be able to create their own self-custody wallets and purchase DOGE directly from the app. Additionally, Such allows them to engage with small businesses that accept crypto payments. It will also display a real-time transaction feed to monitor transactions.
A key component of the app is its “Hustles” feature, which allows individuals and small businesses to list products and services and implement a DOGE-based payment channel for their customers. The system is designed to minimize technical barriers for both buyers and sellers on the app.
The dev team at @DogecoinFdn and @Houseofdoge is proud to announce the Such app, coming in the first half of 2026. The Such app brings new ways to interact with and bring further utility to Dogecoin.
— Dogecoin Foundation (@DogecoinFdn) January 20, 2026
At launch Such will have:
– Self-custodial Dogecoin wallets
– Real-time…
Timothy Stebbing The CTO of House of Doge, in a press release. said ,
“I’ve seen so many people in the Dogecoin community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days. We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible,”
The company believes that expanding DOGE’s utility through product infrastructure is a direct driver of long-term adoption and a stronger ecosystem. Such prioritizes simplicity in user experience, with merchants able to begin accepting Dogecoin payments with minimal setup. House of Doge confirmed that additional features are under development.
The app is being developed by a team of twenty engineers based in Melbourne, Australia, and builds on the open-source technology created by the Dogecoin Foundation. Such’s architecture emphasizes non-custodial solutions, like users maintaining control of their private keys rather than entrusting funds to third-party services. This strategy also aligns with Dogecoin’s ethos of financial sovereignty.
‘Such’ now Accepting Registrations for Beta Testing and Feedback
House of Doge plans to conduct a closed beta test for the app before its public launch. It is now accepting registrations from users interested in testing the platform and providing feedback during the trial phase.
Marco Margiotta, CEO of House of Doge said,
“We want to see Dogecoin become a widely used global decentralized currency. By building our own solution, we’re able to bring people on that journey together with our many strategic partnerships,”
Meanwhile, Brag House CEO Lavell Juan Malloy II commented that the transition from “Culture to Capital” happens when everyday users are given the tools necessary to turn their social energy into economic value. He added that Such represents the “next frontier” for how crypto communities can connect, create, and transact in a digital-first economy.
The Such brand has been in existence since early 2023. An X account tied to the app made its first post that year with a cryptic date reference. In January 2025, the page announced that it had secured the “suchpay.com” domain, which currently displays a placeholder message advertising instant DOGE payments with 1% transaction fees.
At the time of writing, Dogecoin (DOGE) is trading at $0.1239 – down 1.48% in 24 hours.
