Bitcoin maximalist and chairman of digital asset treasury firm Strategy (formerly MicroStrategy), Michael Saylor, has hinted at another round of bitcoin buys for the world’s largest corporate holder of the alpha cryptocurrency. Reports suggest that this week’s purchase could eclipse the $1.25 billion acquisition announced last week.
The company currently holds 687,410 BTC, worth roughly $65.4 billion, representing 3.27% of the total supply of 21 million bitcoins. Strategy made its most recent purchase on January 12, when it added 13,627 BTC to its coffers.
Saylor Signals Massive Bitcoin Purchase As Strategy Chases Top 3 Holdings
On Sunday, Saylor shared a post on X showing a chart of Strategy’s Bitcoin purchases since August 2020 – when the company first began acquiring the digital gold. The post captioned “Bigger Orange” was interpreted by analysts as a signal that the business software intelligence firm could potentially surpass the previous week’s $1.25 billion purchase.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
Over the past four years, Strategy has made over 94 bitcoin acquisitions, with an average cost basis of approximately $75,000 per BTC. With the alpha cryptocurrency’s price now hovering close to $95,000, the company’s unrealized gains on its holdings have grown massively. It finances its buys with a combination of debt issues, equity issues, and cash sources.
While the previous tranche had already solidified the Strategy’s position as the largest corporate holder of Bitcoin, Saylor’s post suggests that a purchase exceeding the 13,627 BTC volume could be in the works, pushing the firm’s total holdings above the 700,000 BTC threshold. That milestone would position it in a privileged list of holders, trailing only BlackRock’s iShares Bitcoin Trust (IBIT) ETF, which manages $74.57 billion worth of the asset, and an estimated 1.2 million BTC held in the wallet of Satoshi Nakamoto – the pseudonymous founder of Bitcoin.
Saylor’s “Orange Dot” posts often precede confirmed purchases, and are usually interpreted by traders as early signals of new bitcoin buys. The latest move comes at a precarious moment for the enterprise software firm.
MSTR Up 4% Over Past Week as MSCI Pulls Back Decision To Exclude DATs From Global Indexes
According to TradingView data, Strategy’s common stock, MSTR, increased by approximately 4% in the past week. On a year-to-date basis, the stock has risen by over 12%, and currently trades in the $173 – $175 range after extending short-term gains. However, MSTR’s value has plummeted more than 50% over the past 12 months, with its critical market-to-net-asset-value (mNAV) premium collapsing to approximately 1.0x.
mNAV is a valuation metric used to assess public companies with significant Bitcoin holdings. It measures the ratio of a digital asset treasury’s (DAT) enterprise value to the market value of its crypto holdings, providing insight into how the market values the company relative to its underlying crypto asset treasury.
The stock’s rebound over the last few weeks can also be attributed to the official decision by MSCI to abandon plans to exclude DATs from its global indexes. This ruling has eliminated any uncertainty surrounding MSTR and common stocks of other publicly traded digital asset treasury companies.
MSTR has grown over 180% since 2021, implying that the stock is being increasingly used by retail and institutional investors as an over-weighted proxy for BTC price fluctuations. It is also likely to surge in value whenever Strategy makes additional fresh BTC to its treasury.
Bitcoin Faces Heavy Liquidity Zone at $96K–$98K, Momentum at Risk
Despite continued accumulations by corporate entities, the short-term market sentiment for bitcoin is rather mixed. According to liquidity data provided by crypto analyst Ted Pillows, a large number of traders remain highly cautious. However, regardless of their positioning, institutional BTC futures activity continues to surge with larger traders increasing their exposure to the apex crypto.
$BTC has decent liquidity clusters around the $96,000-$98,000 level.
— Ted (@TedPillows) January 18, 2026
It seems like most people are betting on a big downside here. pic.twitter.com/ntKF2br4Ie
He also noted that heavy liquidity pockets have formed between the $96,000 and $98,000 range. These areas typically function as price magnets for BTC in the short-term, and are capable of decelerating price momentum or initiating volatility whenever there are large capital outflows.
At the time of writing, Bitcoin (BTC) is trading at $92,464 – down 2.81% in 24 hours. Strategy (NASDAQ: MSTR) closed Friday’s trading session at $173.71 – up 1.86% on that day.
