Steak ‘n Shake Increases Bitcoin Reserve By $5 Million

Maka O Kalani
Steak ‘n Shake

American fast-food chain Steak ‘n Shake has added another $5 million in BTC to its strategic Bitcoin Reserve (SBR). The move aligns with the company’s pledge to funnel all sales made in bitcoin directly to its digital asset treasury.

This takes the Bitcoin-integrated restaurant brand’s total holdings to $15 million, equivalent to roughly 167.7 BTC at current prices, and follows through on the $10 million acquisition announced last week. Steak ‘n Shake first began accepting bitcoin payments across its restaurants in May 2025.

Bitcoin-Focused Fast-Food Joint Steak ‘n Shake Announces $5 Million Bitcoin Acquisition

While Steak ‘n Shake announced its acquisition in an X post on Tuesday, it is not clear exactly how much bitcoin it holds, nor whether the amount reflects price appreciation, customer payments, or additional treasury purchases.

However, the company said that all sales made in BTC flow directly into the SBR – a corporate treasury program funded by customer payments, operational revenues, and its broader push into integrating BTC-based financial technologies. Steak ‘n Shake also noted that its “self-sustaining system” of improving food quality, which in turn grows in-store sales, and then contributes to increasing the Bitcoin reserve, is transformational.

The 90-year-old burger chain has seen an 18% increase in same-store sales across company-owned and franchise locations so far this year, citing bitcoin adoption as one of the key catalysts. The initiative has positioned the company as an outlier in the U.S. fast-food industry.

Steak ‘n Shake said.

“We are trouncing our competitors thanks to growing support from our loyal customers and Bitcoin champions,”

Bitcoiner and financial account Rajat Soni urged more companies to follow the burger joint’s lead and adopt the alpha cryptocurrency as a treasury asset. He argued that firms will find it much easier to succeed because Bitcoin acts like a backstop.

he said,

“I think most businesses fail because they aren’t in the market long enough. Bitcoin extends your financial endurance,”

Bitcoin adoption among companies has ramped up over the past year. According to data from BitcoinTreasuries.net, approximately 1.13 million BTC, valued at around $101.33 billion, are held by publicly-traded digital asset treasury firms. Strategy (712,647 BTC), MARA Holdings Inc. (53,250 BTC), and Twenty One Capital (43,514 BTC) are the leading DATs.

Steak ‘n Shake Announces $0.21 Bitcoin Bonus To Hourly Employees

Alongside its commitment to continue accumulating bitcoin, Steak ‘n Shake recently announced plans to pay a $0.21 BTC bonus to hourly employees at company-operated outlets.

Starting in March, these employees will be able to collect the bonus for every hour worked, with rewards vesting over two years before they can be accessed. That benefit could amount to more than $400 in bitcoin annually for full-time employees, though the exact payout amount depends on the apex crypto’s market prices. The funds are locked for two years to encourage employee retention.

The program is powered Bitcoin rewards and payments platform Fold. This move follows Steak ‘n Shake’s earlier adoption of BTC payments via the Lightning Network and its “Burger-to-Bitcoin” strategic reserve initiative.

At the time of writing, Bitcoin (BTC) is trading at $88,851 – up 1.06% in 24 hours.

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