Strategy Inc., a leading provider of AI-powered enterprise analytics and the world’s largest Bitcoin treasury company, continues its aggressive BTC accumulation strategy in 2026. The company has started the new year by making a substantial bitcoin purchase, bringing the company’s total holdings to 673,783 BTC.
According to the latest reports and a filing submitted to the U.S. Securities and Exchange Commission(SEC), Strategy completed the acquisition of 1,286 Bitcoin (BTC) for $116.3 million between December 29, 2025, and January 4, 2026. Strategy.Inc’s purchase reflects their intention to maintain the acquisition pace despite BTC’s drop below the key $100K level. Currently, Strategy holds more corporate Bitcoin than any other private company in the world.
Following its initial purchase in 2026, Strategy now holds 673,783 BTC, valued at approximately $63 billion. The average purchase price per bitcoin was $90,000, financed through proceeds from the sale of common stock. In an official X post, Strategy CEO Michael Saylor disclosed the acquisition of 1,287 BTC, bringing the company’s BTC Reserve to ₿673,783 and its USD Reserve to $2.25 billion following a $62 million increase.
Strategy has acquired 1,287 BTC to increase its BTC Reserve to ₿673,783 and has increased its USD Reserve by $62 million to $2.25 billion. $MSTR https://t.co/Cv8jD80kQC
— Michael Saylor (@saylor) January 5, 2026
Neurolov, a prominent decentralized AI ecosystem, commented that Saylor had literally just treated the first Monday of 2026 like a standard grocery run, adding 1,287 more $BTC into the vault. They stated that at that rate, MicroStrategy’s treasury was basically the final boss of the global financial system.
Strategy’s latest buy despite the Q4 loss indicates the company’s firm determination to build a sustainable treasury reserve. Most experts find Saylor’s initiatives risky, but individuals and experts like Saylor will have a clear idea of what he is doing. A prominent expert X Finance Bull supported Strategy’s latest BTC purchase and commented that people called it risky, but he called it intentional, stating that you didn’t build a reserve like that unless you were confident in where it was heading.
People call it risky, I call it intentional. You don’t build a reserve like that unless you’re confident in where this is heading.
— X Finance Bull (@Xfinancebull) January 5, 2026
Strategy Shares Rebound After Bitcoin Purchase Despite Six-Month Slump and $17B Unrealized Losses
Strategy shares declined for six consecutive months through December 2025, marking the first such downturn since August 2020, when the company adopted Bitcoin as a treasury asset. The reports confirm that the AI-powered enterprise analytics company’s stock underperformed both Bitcoin and the Nasdaq 100 in this period.
After the recent BTC accumulation, Strategy Inc.’s shares were 7.56% higher and reached a high of USD 167.70 on Monday. Strategy Inc. (MSTR) is known for its volatility, with share prices often moving in coordination with bitcoin. In the earlier Monday session, the stock climbed 4.5% as BTC pushed past the $90,000 support level.
The latest reports confirmed that despite the Strategy’s aggressive accumulation and strategic moves, the company faced a challenging quarter. They claim that during the previous quarter, Strategy recorded an unrealized loss of $17.4 billion due to Bitcoin’s price drop by over 23%. Strategy stated in its Q4 2025 financial update that it had recorded an unrealized loss of $17.44 billion on its digital assets, along with an associated deferred tax benefit of $5.01 billion. The company further reported that, as of December 31, 2025, its digital asset carrying value stood at $58.85 billion, while the related deferred tax liability amounted to $2.42 billion.
Along with the recent BTC purchase and stock surge, the SEC Filings report summarized that on January 2, 2026, Strategy Inc. announced an increase in the annual dividend rate for its Variable Rate Series A Perpetual Stretch Preferred Stock from 10.75% to 11.00%, effective January 1, 2026. It noted that a cash dividend of $0.91667 per share would be paid on January 31, 2026, to stockholders of record by January 15, 2026.
