Mainstream social media platform X, owned by multibillionaire Elon Musk, has officially lifted its global ban on paid crypto and gambling promotions. Under its revised labeling policy, X now permits marketers to run paid cryptocurrency promotions. According to X’s Paid Partnerships Policy, officially updated on Sunday, crypto is not a part of the restricted categories. On March 1, 2026, X Product Lead Nikita Bier announced the introduction of a ‘Paid Partnership’ label feature through his X post.
Nikita said in his post that they were announcing the introduction of Paid Partnership labels on posts, adding that X’s core value was providing an authentic pulse on humanity. He explained that while the platform wanted to encourage people to build their businesses on X, undisclosed promotions harmed the integrity of the product and led users to distrust the content they read. He added that the new feature would allow users to comply with regulations and, more importantly, enable them to be transparent with their followers.
This initiative from X has come as the platform is preparing to introduce new features like X Moiney in the upcoming months. As per the updated policies, crypto products and service sellers can now engage in paid partnerships to promote their products and services. The content creators or influencers will be solely responsible for ensuring that the paid crypto content is not accessible in geographical regions where such promotions are officially banned or restricted by local regulations.
According to X’s new paid partnership policy, paid partnerships were defined as the involvement of a third-party brand providing compensation or incentives to a user, such as an influencer or content creator, to promote a product or service.
The policy explained that this included mentions or endorsements of products or services when the items were gifted by or on behalf of a brand, when the user received compensation for promoting them through monetary payments or in-kind contributions, when the products or services generated a commission through sales such as via affiliate links or discount codes, or when there was a commercial agreement in place, such as serving as a brand ambassador.
The crypto community has welcomed the initiative and approached it positively. Evening Trader Group, one of the well-known trading groups, has explained what this move means for crypto.
According to the Evening Trader Group, X had officially rolled out its new Paid Partnership labels for organic posts, with clarification from Nikita Bier following earlier confusion surrounding the policy update. They said there had been claims circulating that crypto products could no longer be promoted on X, but described those claims as false.
They noted that the updated list of prohibited industries in the Paid Partnerships policy did not include crypto and that crypto was not listed as a prohibited industry under the revised guidelines. However, they emphasized that disclosure was mandatory when compensation was involved.
They added that X was clearly pushing for greater transparency, stronger regulatory compliance, and clearer labeling of sponsored content. According to them, for creators and crypto projects, this was not a restriction but rather a shift toward clearer disclosure standards, reflecting an evolving ecosystem in which compliance and transparency would increasingly matter.
Here is the list of “Prohibited Industries,” as per the Paid Partnership labels
- Adult and sexual products and services
- Alcoholic beverages and related accessories
- Contraceptives
- Dating & Marriage Services
- Drugs and drug-related products or services
- Geo-political, political, and social issues or crises for commercial purposes
- Tobacco and tobacco-related products or services
- Pharmaceutical and medicine-related products or services
- Health and wellness supplements
- Weapons and weapons-related products or services
- Weight loss products and services, and content focused on weight loss
